China is the workshop of the world. Yet. But industrial experts are not sure about the future of China as the #1 manufacturing location: increasing manufacturing costs raise questions. You can build on this trend when promote industrial spaces.
Last year I published a presentation on SlideShare (see below). It compares China to Eastern Europe as a manufacturing site. The data involved in my presentation can be used in any European/American business park marketing efforts.
Fact 1#: Wages are super low, the wage inflation is super-high in China
|source: U.S. Department of Labor|
China is a "super low-cost" manufacturing locations (that's the issue). However, wages are increasing in rocket speed, especially in coastal regions, were your competing real estate developers are doing business.
Fact #2: social contribution is on the horizon
This time there are no 'Western-style' governmental pension and health care system in China. But the society is aging, and what do you think, who will pay for these social services? Your prospect, if choose a Shanghai site.
Fact #3: China is a communist country
In our politically correct world, we don't call China a communist country. But it is. Communism means instabile legal framework and corruption for your prospect. Corruption makes prices and costs non-tranparent, advanced manufacturing don't like it.
Fact #4: Market closenes, improved speed-to market
The speed-to market time and fast product customization will be key success factors in future manufacturing. And no way to manage these efforts from a Chinese manufacturing site (e.g. the shipping time between China and Europe is 6 weeks). So, when your prospect selects your site, he/she votes on a stabile business environment with stabile costs and transparency, and also votes on market flexibility.
I don't say these arguments are enough to convince a potential new clients. But could be enough to get some good points for your site and make them unsure about the Chinese option. Are you disagree? I'm listening.